Visual Communication Design (Film & Animation Film , Packaging & Exhibition Design , Web & GUI , Software Development)
Narendra Patel is one of the early graduates of prestigious institutes Kala Niketan, Jabalpur, M.P and National Institute of Design, Ahmedabad. After completing his Diploma in Fine Art at Kala Niketan in the year 1973, he went on to peruse his second gradation in Visual Communication and masters with specialisation in Animation Film design from NID. He, being one among few experts in the field of animation in the country, was appointed as a faculty at NID immediately after his Master, where he was responsible for designing and structuring animation courses at NID. He conducted classes and worked on real life projects in animation film and exhibition design, which received national and international recognition. He left NID in 1984 to start his own studio ‘Animedia’ providing complete design service to corporate and government clients. His company has worked with ad agencies and film producers in Mumbai and produced animated advertisements and promotional films like Door Darshan (National Programme, Signature Tune), Tasty-Bite (food product), Rompease (Disposable Baby Diapers), Fresca (Godrej Bath Soap), Maggi Noodles (Ready to eat Nestle food product), Scooty (TVS two- wheeler Scooter), Barbee (Barbee Doll Toy products), Flora Cooking Oil, 3 Million Smiles Celebration (Godrej Refrigerator), Nutri Nugget (Soybean food product). Animedia has also served on many corporate and government various corporate graphics, packaging, exhibition, web designing, user interface and software development projects. With thirty eight years of experience in design practice and design education, he has taught in the capacity of visiting and adjunct faculty in India’s premium institute like NID, Ahmedabad, DA-IICT (Gandhinagar), IICD (Jaipur), DJ Academy of Design (Coimbatore) and Department of Animation and VFX, Gujarat University (Ahmedabad). He was also HOD of Communication Design Department at Unitedworld Institute of Design (UID), Ahmedabad between 2013 to 2017.