The Institute of Design is in its sixth year, having commenced its programme in 2017.

It offers two disciplines – Industrial Design and Communication Design. The four year undergraduate programme begins with a common foundation year in design. There is an intense 15 weeks of learning in each of the eight semesters. Learning through internships and apprenticeships happens during the ten week summer vacation period each year.


The undergraduate programme in design aims to provide creative and market-relevant training to students so that they may secure good jobs and are capable of starting their own entrepreneurial ventures. For this, the Institute of Design has included three internships in Year 1, 2, 3 of four, six and eight weeks duration, a practice that no other design institute has. This ensures that students have a sustained exposure to the world of work and they can connect their academic courses to the real world and build their skill and capabilities accordingly. The internships also give updates to the faculty regarding what curricular changes are required in order to keep the programme relevant to market needs.

  • At the end of the foundation year, the students apprentice for four weeks in their hometown.
  • At the end of the second year, they intern for six weeks, either in their hometown or another city.
  • After completion of the third year, they intern for eight weeks with an organisation in their chosen competency area.
  • The eighth semester is a 16-week industry project, on the basis of which the final degree is granted.

Both design programmes are industry-oriented, hence, the students get a chance to work with organisations in the fields of:

  • Digital media
  • Manufacturing
  • Retail industry
  • Social organisations
  • Independent Design Studios
  • Educational services
  • Advertising and Media Services
  • Government bodies, etc.

The Philosophy

The philosophy for both programmes is inclusive design with a focus on universal design. We strive to focus on cultural and contextual needs. Our students work closely with indigenous clusters in western India as well as other parts of the country that they belong to. Being located in Ahmedabad, the design capital of the country, the programme draws from the expertise of multiple design practitioners and design academics residing in the city.

The Placement cell

Nirma University has a separate placement office, known as the Industry-Institute Interaction Cell. Major Industries, manufacturing organisations, research bodies interact with the university for placements, consultancy services and research projects. The Institute of Design is also facilitated by this cell.

Meaning in English -“From ignorance, lead us to truth”

The motto of the university has been taken from Brhadaranyaka Upanishad – I.III.28. The second line of the Pavamana Mantra explains how to lead the life towards knowledge from ignorance which obscures our mind in understanding the reality. As the only remedy from darkness is light, the only remedy from ignorance is knowledge.

Our Vision

Shaping a better future for mankind by developing effective and socially responsible individuals and organisations.

Our Mission

Nirma University emphasises all-round development of its students. It aims at producing not only good professionals but also good and worthy citizens of a great country, aiding in its overall progress and development.
It endeavours to treat every student as an individual, to recognise their potential and to ensure that they receive the best preparation and training for achieving their career ambitions and life goals.

Student Centricity

  • Emphasis on the holistic development of the students through extra and co-curricular activities.
  • Pursue student-centred teaching and learning process.
  • Focus on employability and entrepreneurship.
  • Nurture lifelong learning skills.
  • Use of ICT tools and technology.

Contribution to the Society 

  • Align curricula and pedagogy to cater to societal needs and demands.
  • Conduct applied research to address organisational and societal problems.

Quest for Academic Excellence

  • Develop and retain outstanding employees.
  • Use an interdisciplinary approach in the teaching-learning process and research.
  • Think creatively and do relevant research.
  • Establish strong linkages with the industry, academia, research organisations, alumni and civil society.
The objectives of the university shall be to develop the knowledge of science and technology, dental, medical, paramedical, physiotherapy, pharmacy, commerce, management, education and humanities for the advancement of mankind. The objectives of the university are as follows:
  • To disseminate, create and preserve knowledge and understanding by teaching research, training and extension activities by effective demonstration and influence of its corporate life on society in general.
  • To create centres of excellence for providing knowledge, education, training and research facilities of high order in the field of science, technical, dental, medical, paramedical, physiotherapy, pharmacy, commerce, management, education, humanities and other related professional education as per its current status and such other manner as may develop in future, including continuing education and distance learning.
  • To develop patterns of teaching a certificate/diploma, undergraduate, postgraduate courses and doctoral level and to maintain a high standard of education and its applications, to create capabilities for upgrading science and technology, dental, medical, paramedical, physiotherapy, pharmacy, commerce, management, education and humanities.
  • To develop training facilities and make arrangements for training in higher education including professional education and allied fields; to provide for inter-relationships for national and global participation in the field of science and technology, dental, medical, paramedical, physiotherapy, pharmacy, commerce, management, education and humanities and its allied fields.
  • To function as a learning resource centre.
  • To provide an arrangement for national and global participation in the field of higher and professional education including technical education, dental, medical, paramedical, physiotherapy, pharmacy, commerce, management, education and humanities.
  • To establish close linkage with the industry to make teaching, research and training at the university relevant to the needs of the economy, at a national and global level.

Quality Statement

To develop high-quality professionals who reflect and demonstrate values that the university stands for, through innovation and continuous improvement in the facilitation of learning, research and extension activities.

या कुन्देन्दुतुषारहारधवला या शुभ्रवस्त्रावृता
या वीणावरदण्डमण्डितकरा या श्वेतपद्मासना।
या ब्रह्माच्युत शंकरप्रभृतिभिर्देवैः सदा वन्दिता
सा मां पातु सरस्वती भगवती निःशेषजाड्यापहा

Meaning – Salutations to Devi Saraswati, Who is pure white like Jasmine, with the coolness of Moon, brightness of Snow and shine like the garland of Pearls; and Who is covered with pure white garments, Whose hands are adorned with Veena (a stringed musical instrument) and the boon-giving staff; and Who is seated on pure white Lotus, Who is always adored by Lord Brahma, Lord Acyuta (Lord Vishnu), Lord Shankara and other Devas, O Goddess Saraswati, please protect me and remove my ignorance completely.

श्लोक अर्थ – जो विद्या की देवी भगवती सरस्वती कुन्द के फूल, चन्द्रमा, हिमराशि और मोती के हार की तरह धवल वर्ण की हैं और जो श्वेत वस्त्र धारण करती हैं, जिनके हाथ में वीणा-दण्ड शोभायमान है, जिन्होंने श्वेत कमलों पर आसन ग्रहण किया है तथा ब्रह्मा, विष्णु एवं शंकर शङ्कर आदि देवताओं द्वारा जो सदा पूजित हैं, वही सम्पूर्ण जड़ता और अज्ञान को दूर कर देने वाली माँ सरस्वती हमारी रक्षा करें।