BDes Communication Design


Communication Design discipline has evolved since the 1950s, from graphics, publication design and brand development to include website design, user interaction and experience design, exhibition and museum design, animation and film design today.

After completing the first year in design foundation studies, students commence their study to be communication designers from second year onwards. Our design pedagogy consists of a combination of theory and skills, field research and project-based courses. Learning is through classroom assignments and projects. Exposure visits are planned to manufacturing set-ups and to national conferences and workshops. Industry immersion for specific periods is part of the learning process to work as an apprentice or intern. Working on live projects with faculty mentors and design experts is part of the real-life professional training that happens on the campus with ‘real’ clients.

The Communication Design students thus, trained in the analogue and digital medium will make a difference in the world of design. They will work as creative team members in design studios, advertising companies, branding consultancy services. They will be trained to be entrepreneurs who will set up companies offering design services to industry with specialised requirements. Placements will be a part of the academic responsibility of the department.

The range of subjects offered to students of communication design include:

  • Elements of Form
  • Principles of Design
  • Illustration Design
  • Photography
  • Semiotics and Communication Theory
  • Study of Visual Narrative Styles
  • Typography and Type Design
  • Identity Design and Branding
  • Information and Publication Design
  • Printing and Digital Technologies
  • UI-UX Design (Web and App)
  • Space Design and Wayfinding
  • Moving Images and Film Design
  • Animation Design  

Communication Design course structure at Department of Design is generic and all-inclusive at undergraduate level. The students are trained in multiple areas of skill. In the third year of study, from Semester V, the students are offered two pathways and select a minor specialisation through electives. These are:

  • Graphics and UI-UX design
  • Moving images: Animation and Film Design