BDes Communication Design

The communication Design discipline has evolved since the 1950s, from graphic design, publication design, and brand development to include website design, user interaction and experience design, animation and film design today.
Institute of Design offers a BDes programme in Communication Design. The duration of the programme is four years that consists of eight semesters. A common design foundation of two semesters is offered to all the students who enrol for either discipline (Communication Design or Industrial Design) in the Institute of Design. Thereafter, the higher semesters are focused on nurturing core disciplinary skills and domain knowledge as per their chosen discipline. Our design pedagogy consists of a combination of theory and skills, field research, and project-based courses. Learning is through classroom assignments and projects. The four years journey is interspersed with interaction with industry professionals, industry visits, participation in national design conferences, events, and workshops to prepare students for the challenges ahead. Industry immersion for specific periods is part of the learning process to work as an apprentice or intern. Working on live projects with faculty mentors and design experts is part of the real-life professional training that happens on the campus with ‘real’ clients.
The Communication Design students thus, trained in the analogue and digital medium are prepared to leave their design footprints to make a difference in the world. The students work as creative team members in design studios, advertising companies, branding consultancy services. They take on the entrepreneurial journey to offer design services to industries with specialized requirements.
Placements are a part of the academic responsibility of the institute. The students of communication design have been paving a path of excellence and are being placed in companies of repute.
The range of subjects offered to students of communication design include:
  • Principles of Design
  • Illustration Design
  • Photography
  • Semiotics and Communication Theory
  • Study of Visual Narrative Styles
  • Typography and Type Design
  • Identity Design and Branding
  • Information and Publication Design
  • Printing and Digital Technologies
  • UI-UX Design (Web and App)
  • Space Design and Wayfinding
  • Moving Images and Film Design
  • Animation Design
The Communication Design course structure at the Institute of Design is generic and all-inclusive at the undergraduate level. The students are trained in multiple areas of skill. In the third year of study, from Semester V, the students are offered two pathways and select a minor specialisation through electives. The two pathways include – Graphics and UI-UX design, Moving images: Animation and Film Design