BDes Product and Interaction Design

Product and Interaction Design Programme includes strategic problem-solving processes that helps build businesses and improve the quality of life through the development of innovative products and systems. It is a profession that uses creativity to solve problems and build effective solutions. It encompasses branches such as User experience, Interface, furniture, toys and games, textiles, mechanical, electrical, electronic products, packaging, retail and exhibition structures, etc.

The Bachelor program at the Institute of Design, Nirma University prepares students to create objects and services that inform, entertain, educate and work towards improving people’s health and well-being.

The students are taught design methodology and creative thinking to become effective and innovative problem-solvers for end-users, communities, organizations and industries. The training consists of courses that deal with theory, concepts, understanding materials and processes, prototyping skills, user studies, etc. Individual projects are the basis for outcome-based learning. Students develop ideas and concepts with sketches, 3D mock-up models and finally, working prototypes which are tested in user context.

Learning is through assignments, classroom projects, industry visits, industry immersion through apprenticeship and internship programmes over the four years of study. Working on live projects with faculty mentors and visiting design experts is encouraged. The profile of courses include:

  • Design Process
  • Elements of Form and Space
  • Materials & Processes
  • History of Objects
  • Ergonomics
  • Product Design and Development
  • Packaging Design
  • Furniture Design
  • Toy and game Design
  • Rural study and Problem Identification
  • Product Interface Design
  • Human-Computer Interaction
  • User experience Design
  • Exhibition & Retail Structures
  • Technically complex Product Design
  • System Design

The programme focuses on developing products that are aligned to:

  • Human-centered Design
  • Universal Design
  • Design for Manufacturing (DFM)
  • Design and Culture

Students are given inputs to build well rounded professional skills in varied sectors. In the third year, from Semester V, they can develop specialised competency in areas of their choice. This is provided by a selection of courses offered through electives.